Program on Use of Social Media by Banks

   Jul 25th, 2014
 
09:15 AM to 05:45 PM
 Salcette, Taj Lands End, Bandra (West), Mumbai.

Objective

Facebook, the world's largest social network has crossed 100 million  users in India. Twitter, Google+, LinkedIn, Instagram, Blogspot,  Pinterest, and many more social media network are increasingly becoming  the preferred communication mode for customers. What are the  implications of this emerging trend for banks in India? How can banks  prepare and embrace the use of social media to enhance their brand and  improve customer engagement?
 

Documents

Participants Profile

Executive Directors / General Managers / Head of Retail Banking / Head of Customer Service / Head of Marketing / Head of IT / Head of Digital Channels / Head of Corporate Communications & PR from banks.

Presentation Reading Materials

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